Четырехморфемная структура китайского рекламного слогана

Ummary. This article observes the structure of advertising slogans in PRC. It also quan- his article observes the structure of advertising slogans in PRC. It also quantitative analysis of slogans structure. Parallelism is the most common syntax technique of the itative analysis of slogans structure. Parallelism is the most common syntax technique of the Chinese slogans organization. The most common structure of parallelism is four-morpheme hinese slogans organization. The most common structure of parallelism is four-morpheme structure. The article also gives an attempt to ascertain the reasons for the prevalence of four- tructure. The article also gives an attempt to ascertain the reasons for the prevalence of fourmorpheme parallel structures. Describes and supports by illustrative material types of paral- orpheme parallel structures. Describes and supports by illustrative material types of parallelism based on the lexical repetition, based on antonyms and parallelism based on synonyms