CRM IMPLEMENTATION: A DEMAND OF PRESENT MARKET
Journal: International Journal of Engineering Sciences and Emerging Technologies(IJESET) (Vol.1, No. 1)Publication Date: 2011-05-01
Abstract
Customer Relationship Management (CRM) is a strategic initiative of companies to defend and nurture their market position by providing superior customer value to the most valuable customers. This paper describe that effective use of CRM will ensure customer loyalty and convert them into life long consumers of the product. It increases the overall profitability of the organization.
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