A COMPARATIVE STUDY OF PTV HOME AND GEO ENTERTAINMENT CHANNELS IN RAWALPINDI AND ISLAMABAD

In a progressive society the variation of TV channel is very important for us. We learn most of the things like, culture, tradition, norms, and way of living, lifestyles from these channels. Different channels have different impact on the minds of the people of a society. In the said research comparative analysis of Pakistan Television and Geo Entertainment has been made. From both of these channels which one takes leads to entertain the public in a more defined and demanding way. The significant focus was to judge the level of entertainment provided by both the channels and how much those are successful to raise social issues and viewer’s perception about TV programs of PTV and Geo Entertainment channels. The Nature of the study was qualitative and quantitative. It was conducted at Satellite town block “A” Rawalpindi and sector “F-7/4” Islamabad. An interview schedule was designed and the sample of one hundred and twenty people was collected through systematic random sampling technique. Then data was analyzed through spss (version 14.0). According to findings, most people like the PTV home because it is still trying to show the original picture of Pakistani society whereas the Geo entertainment is liked by people of Islamabad as it gives the information about the new fashion around the Pakistan. The findings of the study may benefit the T.V administrations to reschedule their transmission according to viewer’s aspiration.