STRATEGIC PLANNING OF ELECTION CAMPAIGN OF PARLIAMENT CANDIDATE MEMBERS IN GREECE

This study discusses the need of development by a political candidate of an effective election campaign plan which besides the clearly political background will be utilizing organizational and administrative Strategies and Marketing techniques. The exploration of the socio-economic environment constitutes a key dimension of the election campaign while adaption, and thus, the election preparation strategy of the candidate to the newly-formed socio-economic Greek status, appears necessary.