WORLD EXPERIENCE TO CREATE COMPETITIVE A ADVENTAGES IN TOURISM ON THE PRINCIPLES OF SOCIAL INTEPRENEURSHIP

In this article describes the successful examples of social entrepreneurship in tourism according to Ashoka Foundation. Presents an overview of technology in social entrepreneurship and proposes ways to create competitive advantage through social entrepreneurship.The problem of social entrepreneurship in tourism exacerbated a global scale, because today most people in developed countries live in metropolitan areas. Author states, that Eco-Program encourages environmental awareness, as well as allows the community to discover the value and economic potential of the resources they have around them. The Health and Lifestyle Program widens the community’s knowledge on mental and physical health issues to ensure a healthy physical and psychological lifestyle.