Apply to the category of symbol in the modern Ukrainian advertising myth

Journal: PSYCHOLINGUISTICS (Vol.10, No. 2)

Publication Date: 2012-02-01

Authors : Khavkina L.M.;

Page : 318-327

Keywords : symbol; image; sign; myth; creation; advertising idea;

Source : Download Find it from : Google Scholar

Abstract

The article is devoted to study the symbolization as a universal category of advertising creation and determination of the main types and functional varieties of symbols in the modern Ukrainian advertisement

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Apply to the category of symbol in the modern Ukrainian advertising myth

Abstract

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