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Apply to the category of symbol in the modern Ukrainian advertising myth

Journal: PSYCHOLINGUISTICS (Vol.10, No. 2)

Publication Date:

Authors : ;

Page : 318-327

Keywords : symbol; image; sign; myth; creation; advertising idea;

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The article is devoted to study the symbolization as a universal category of advertising creation and determination of the main types and functional varieties of symbols in the modern Ukrainian advertisement

Last modified: 2015-10-06 19:48:04