FUNCTIONS OF GOODS ASSORTMENT MANAGEMENT IN RETAIL TRADE NETWORK

The degree of meeting the demand of material goods buyers depends on their possibility to choose and purchase the favorite goods. This possibility depends on the degree of diversity and structure of goods offer in retail trade network that shall meet the structure of consumers’ needs and the solvent demand of buyers. This conformity can be achieved only by ensuring the management of commercial goods assortment. Like any other, the commercial goods assortment management is accomplished by performing a number of functions, which are currently not determined yet in the specialized literature. In this paper we present the nomination and version of nomenclature functions of goods assortment management, the performance of which would ensure the efficient management of goods assortment in retail trade network. There are also presented the definitions of the notions of optimal goods assortment, goods assortment management, and the nomenclature functions of goods assortment management made up of three groups of functions: general functions, special functions and specific functions. The components of functions content are also specified.