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Expressive means of language in modern advertisement (based on the analyses of advertisements in weekly issue “Purse of Advertisements”)

Journal: Studia Humanitatis (Vol.2013, No. 3)

Publication Date:

Authors : ; ;

Page : 17-17

Keywords : language of advertising; expressive means of language; semantic-stylistic analysis; constative experiment; intertextual analysis;

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Abstract

The article is devoted to the usage of expressive means of language in advertisements. The peculiarity of modern usage of expressive means of language in Krasnoyarsk press advertisements is stated.

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