ЭЛЕМЕНТЫ КОММУНИКАЦИОННОЙ ПОЛИТИКИ

This article describes the elements of the communication policy, such as advertising, sales promotion, the work of public relations and personal selling. Elements of communication policy serve as a link between buyers and manufacturers and help to implement effectively the transfer of communication messages. Having based on analysis of the strengths and weaknesses of each of the elements the author identified and the necessity of them simultaneous use within the communication policy of the enterprise.