Public diplomacy and the question of Palestine

Traditional diplomacy in the context of current political realities and the structural weaknesses of the Palestinian diplomatic apparatus having demonstrated its failure to resolve the Palestinian issue on equitable terms, a new approach is called for. This paper proposes public diplomacy as that alternative. We present an overview of the evolution and definition of the concept of public diplomacy, analyze the elements and tools around which a Palestinian strategy may be structured, and discuss political steps and alternatives.