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Adaptation of the methodology of sample surveys for marketing researches

Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 1)

Publication Date:

Authors : ; ;

Page : 2.21-2.27

Keywords : Marketing researches; sample; statistical methodology; representation.;

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Abstract

The article presents the results of the theory of adaptation of sample survey for the purposes of marketing, that allows to answer the fundamental question of any marketing research ? how many objects should be studied for drawing adequate conclusions.

Last modified: 2016-01-31 21:24:38