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E-BRANDING AS A KIND OF MARKETING COMMUNICATIONS
Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 2)Publication Date: 2015-10-31
Authors : Elizaveta Klyuyeva; Ukraine;
Page : 2.35-2.40
Keywords : Brand; e-branding; branding in the Internet; Internet-Network; marketing; marketing communications; consumer.;
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Abstract
In this article the value of e-branding in modern marketing activities of companies was shown. The Internet position of brand, which is the one of the main facilities of improving competitiveness in global competition, was proved. The basic characteristics and features of e-branding were marked. The main advantages and facilities of brand promotion through the Internet-network, were described.
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Last modified: 2015-11-14 05:46:43