PERANCANGAN APLIKASI POINT OF SALES BERBASISKAN CUSTOMER RELATIONSHIP MANAGEMENT PADA TOKO BUKU NOTRE-DAME

Notre-Dame Bookshop is a company which growth is quite fast. For only 2 years, this bookshop has opened 2 new branches. Unfortunately, this growth was not followed up by the development of company on sales system and shop marketing. Article presents research was conducted to facilitate all transaction in point of sales from Notre-Dame Bookshop, and also to implement Customer Relationship Management (CRM) application in it. Research method used was a direct survey in field, a library study, an interview, a questionaire, and a design method. The benefit of creating this application is to provide some solutions for problem faced by Notre-Dame Bookshop, such as an easier recording of transaction, a more orderly and imposible to be lost managing of customers data, and a more practical and detailed reporting. The conclusion got is with the existence of Customer Relationship Management (CRM) aplication integrated with point of sales, Notre-Dame Bookshop will be able to increase service to the customers by providing a fast and clear information, managing customers and company campaigne better, and obtaining details of transaction faster and easier. Thus, the Notre-Dame Bookshop can be more sustained in creating their vision and mission.