BUSINESS ADMINISTRATION VS. SOCIAL POLITICS: AN ASSESSMENT WITH REGARD TO TOTAL QUALITY MANAGEMENT AND SOCIAL RESPONSIBILITY APPLICATIONS

The discipline of business administration has close relations with the disciplines of economics, law, behavioral sciences, statistics and mathematics. The manager of an enterprise should not only manage the sources of capital securing the maximum profit, but also he/she should have knowledge on how to manage the people working for the enterprise (workers and other personnel). Social politics is the discipline which analyses the human relations arising from economic affairs. Thus the main concern of this discipline is the influence of economics on human beings and society as well as the social problems arising from economic affairs. The aim is the general harmony between all the segments of the society, i.e. creation and maintenance of social balance. Globalization has shown its effects also on the existing disciplines. For instance business administration has adopted the concept of social responsibility enlarging its field of interest. As a result of this enlargement, social politics and social responsibility have largely corresponded to each other in terms of scope. However this correspondence is valid only for partners, but not for actors and instruments involved.