SELECTION OF BUSINESS STRATEGIES FOR QUALITY IMPROVEMENT USING FUZZY ANALYTICAL HIERARCHY PROCESS

Fuzzy linguistic concepts are often used to enhance the traditional analytic hierarchy process (AHP) in capturing the fuzziness and subjectiveness of decision makers' judgments. In this paper, fuzzy AHP methodology is adopted for selection of the strategies for business improvement in an Indian industry as a decision making problem. Due to simplicity and effectiveness, triangular fuzzy numbers are adopted as a reference to indicate the influence strength of each element in the hierarchy structure. The confidence level and the optimistic levels of multiple decision makers are captured by using ? -cut based fuzzy number methods. This fuzzy set theory based multi-attribute decision making method is found to be quite useful and effective in industrial environment.