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SCIENTIFIC ESSENCE OF MARKETING AS THE PROCESS OF EXCHANGE
Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 4)Publication Date: 2015-11-30
Authors : Nataliya Kostyuchenko;
Page : 2.54-2.76
Keywords : Marketing; exchange; the Classical theory of market relations; Keynesian theory of market relations; types of exchange; means of exchange.;
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Abstract
The article is devoted to theoretical substantiation of the scientific nature of marketing during the exchange period of market transformations. The study proves that many researchers consider exchange to be a direct transaction of any tangible object, while marketing exchange is mostly indirect, and exchange items are intangible and symbolic.
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Last modified: 2015-12-04 06:21:23