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LOYALTY PROGRAM: CURRENT CONTENT, TYPES AND METHODS OF REALIZATION AT B2C MARKET
Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 4)Publication Date: 2015-11-30
Authors : Ekaterina Nehaenko;
Page : 2.77-2.93
Keywords : Marketing; marketing partnerships; consumer’s loyalty; loyalty programs; B2C market.;
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Abstract
The article is devoted to researching the content of the key concepts for partnership relations marketing ? customer loyalty. It presents the results of scientific-theoretical substantiation of the typical structure and methods of implementation of loyalty programs in retail.
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Last modified: 2015-12-04 06:22:39