Scenario for Strategic Management of Cash Flows of Agricultural Companies

The purpose of the article is development of theoretical and methodological provisions for strategic management of cash flows to determine dynamics the company market value growth dynamics in the terminal period. The cash flows are discussed as an object of strategic management. It is shown that all the company flows may be divided into three main groups of financial operations: system-creating flows, system-providing flows and additional flows. It is found that the characteristic feature and peculiarity of the macrolevel concerning strategic management support for cash flows is set-up of a strong system of their movement monitoring in the rigid conditions of external medium. It is found that when the financial potential system model is developed, the strategic management of cash flows should be aimed at ensuring of the market value growth of the agricultural companies as objects for investing. The methods are proposed for optimization growth dynamics of the company market value in the terminal period, which makes it possible to detect desirable features of its business activity growth rates on the basis of the determined target parameters of cash flows.