THE INCREASE IN SYNERGY’S VALUE OF SUPPLY CHAIN’S TRIANGLE CORNERS FOR RETAIL BUSINESS

The objectives of the research were: 1) to study the system of supply chain management 2) to analyze and recommend solution of the problems caused by supply chain management system among Manufacturing Enterprises, Operators of retail and Operators of them, and 3) The research takes place in Shanghai, China to improve with supply chain management role model in Thailand. The research takes place at Shanghai, the People’s Republic of China. The samples were the Top executive management of Lotus Supercenter chain store, Employee of Manufacturing Enterprises, Employee of Distribution Center, Employee of Retails and professional. To accomplish the research objectives, mixed methodology research techniques were adopted: the qualitative technique focusing on in-depth interview was verified Top Executives, among them were the top administrators and executives of Lotus Super Chain Stores in Shanghai, the People’s Republic of China, Manufacturing Enterprises and Distribution Center to contribute the concept of the synergic management at the real time of performance in order to improve the synergy of value of the supply chain collaboration, in Manufacturing Enterprises, Employee of Distribution Center, Operators of Retails for supporting the ideas of collaboration. The synergy of values contributed their despondences for the questionnaires of which provided data to be collected and analyzed through statistical analysis system by applying through Pearson’s analysis. The results were the synergy of values of three parties in supply chain needed to develop technology and innovation together. The information would be accurate at the real time, the systems were develop by software technology application in order to reduce and solve the problems and computer in the productions, to avoid competition but to promote cooperation instead, more over the findings would lead to the new model of synergy of the values in the supply chain as the so called “Synergy of Values Model” in the future.