MAN AS THE SUBJECT OF COMMUNICATION IN A GLOBAL WORLD

The article explores the communicative essence of an innovative society per- son, analyses the forms of a person’s social adaptation to the informational reality, and shows that a person’s life values and ideals are the major sources and products of this adaptation. A special accent in the article is made on freedom and the strategy choice for an “information subject” in the new everyday life and the global Internet network. The author of the paper substantiates the statement that in the process of communicating with other people a person acquires common human experience, accumulates knowledge, skills and abilities forms his consciousness and self-awareness, and develops beliefs and ideals