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CONSUMER BEHAVIOR AND MARKETING COMMUNICATION: VALUE APPROACH

Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 5)

Publication Date:

Authors : ; ; ;

Page : 2.6-2.11

Keywords : Consumer behavior; marketing communications; consumer values; infor-mation society;

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Abstract

The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.

Last modified: 2016-01-05 03:43:18