Share Your Research, Maximize Your Social Impacts
CONSUMER BEHAVIOR AND MARKETING COMMUNICATION: VALUE APPROACH
Journal: Path of Science: International Electronic Scientific Journal (Vol.1, No. 5)Publication Date: 2015-12-31
Authors : Popova Nadezhda; Olga Sosnova; Ukraine;
Page : 2.6-2.11
Keywords : Consumer behavior; marketing communications; consumer values; infor-mation society;
Source : Download
Find it from : Google Scholar
Abstract
The article discusses the relationship between consumer behavior and marketing communications. It reveals the possible influence of marketing communications, appealing to the values of consumers, on their behavior.
Other Latest Articles
- WORLD EXPERIENCE OF APPLICATION OF INNOVATIONS IN FORMATION THE COMPANY’S STRATEGY OF DEVELOPMENT
- THE EXPERIENCE OF FORMATION OF PERSONNEL RESERVE AT A HIGHER EDUCATIONAL ESTABLISHMENT
- INDEXES OF ESTIMATION OF EFFICIENCY OF THE USE OF INTELLECTUAL RESOURCES OF INDUSTRIAL ENTERPRISES
- UNIVERSITY PRESS AS A CONSTITUENT PART OF THE EDUCATIONAL ENVIRONMENT OF A HIGHER PEDAGOGICAL EDUCATIONAL ESTABLISHMENT
- LINEAR SUBSPACES IN ZEROS OF POLYNOMIALS ON BANACH SPACES
Last modified: 2016-01-05 03:43:18