IMPACT OF TRUST, PRIVACY AND SECURITY IN FACEBOOK INFORMATION SHARING

ABSTRACT In recent years, online social networks have become an important part of daily life for many. Users built explicit networks to represent their social relationships, either existing or new. Most social networking sites like Facebook, Orkut, Twitter, LinkedIn etc provide many features like online interaction, sharing of information and developing new relationships, but also raise privacy, security and trust concerns. So it requires an exploratory insight into user’s behavioural intention to share information. This study aimed to identify the effect of security, privacy and trust in social networks. From the survey of 40 participants the findings suggested that the perceived privacy and perceived trust of members in social networking sites significantly related with information sharing whereas the perceived security has no direct effect upon information sharing. But it has an indirect effect through perceived trust.