BUSINESS ETHICS AND INFORMATION

Application of business ethics in journalism was considered in the paper. The analysis of the extent of application and following ethic codes, company privacy and personal privacy was completed. The results of a survey are presented. The survey was conducted and it refers to: the amount of time twhich respondents spend watching TV, whether they regularly read daily newspapers, what is their opinion about journalists, how much they trust the journalists, whether the journalists are corrupted and to what extent, whether the journalists are politicized and to what extent, etc. Based on theoretical considerations and the gained results of the research the conclusions about the ethical conduct of the journalists and media in Serbia were established.