UNDERGRADUATE BUSINESS STUDENTS’ ATTITUDES TOWARDS CSR AND COMPETITIVENESS OF SERBIAN ECONOMY

This paper presents the findings of the research dealing with the importance of corporate social responsibility (CSR) and its connections with competitiveness. The authors deal with competitiveness of enterprises, as well as activities that promote socially responsible business in Serbia. Special attention is given to the review and analysis of research results of Serbian undergraduate business students’ attitudes on CSR and competitiveness. In a five-year- period the research included over 3,300 examinees. The population was built on students from universities and business schools located in total 22 cities and municipalities in Serbia. The research was conducted using questionnaire. Among other, the research has shown that a number of examinees were not informed of the CSR. Students experience the Serbian economy as uncompetitive and have identified several factors that are lacking in the development of competitiveness.