SOFT FACTORS OF LOCAL DEVELOPMENT

YThe level of local development affects all spheres of life, both social and economic, is therefore of interest to researchers, policy makers as well as directly involved in this process, ie. policy makers, business and local communities. Its level is determined by many factors, but at the same time he determines a lot further, causing a feedback effect. Given the diversity of development of modern societies, which can not be explained by differences in access to three, until now key determinants of economic growth, more and more attention began to devote so. soft factors, which have become determinants of the development potential of economies. Far-reaching globalization and integration reduced the rank of work, land and capital as a category of relatively easily accessible and / or mobile. A kind of "saturation" of these determinants makes it out socio-economic development requires something more, other categories of generating continuous development. Research suggests that this role was taken over so-called. Soft factors. The purpose of this article is to present the diversity in defining local development, as well as the so-called approximation. soft factors of this development.