Enhancing the Efficiency of the Website by Mining Web Server Log Files

Web mining - is the application of data mining techniques to discover patterns from the World Wide Web. Web mining can be divided into three different types � Web usage mining, Web content mining and Web structure mining. Web usage mining is the technique that mines the web log. Usage data captures the identity or origin of Web users along with their browsing behavior at a Web site. The web log can be examined by either the client side or server side. In order to gain better efficiency, we can use server web log. It contains many useful information such as name of user, IP Address, number of bytes transferred timestamp, URL etc, so it is very useful in analysis of user behavior and from that it is also useful in the effective maintenance of website. A web server log file is the pool of huge data about client�s behavior. In order to increase the efficiency of a website, the website owner should study the user�s interest. This can be traced using Web Log Expert or other web mining tools. Web Log Expert is the tool that creates the quick report based on server log file of any website. In this paper we have studied the web log file of a jewellery website and extracted useful patterns of the user interest.