RESEARCH OF INTERNET FINANCE SUPPORT FOR “MASS ENTREPRENEURSHIP AND INNOVATION”

The activities of "mass entrepreneurship and innovation" are important for maintaining a steady economic growth and promoting China's economic transformation. Now the activities present the characteristics of platform specialization, power marketization etc. But there are also more prominent issues such as weak infrastructure and lack of financial support. This paper states the advantages of internet finance, discusses the significance of the development of internet finance to promote the activities of "mass entrepreneurship and innovation" and analyzes the characteristics of current several major internet finance models as well as how to support the activities of "mass entrepreneurship and innovation".