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Territory brand as a factor of region competitiveness (on the example of Penza region)
Journal: Path of Science: International Electronic Scientific Journal (Vol.2, No. 3)Publication Date: 2016-03-31
Authors : Medushevskaya Inna; Russia; Tomaeva Ekaterina; Russia;
Page : 2.47-2.58
Keywords : brand; brand of territories; the trademark; the competitiveness of the region; Penza region.;
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Abstract
The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.
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Last modified: 2016-04-08 05:04:40