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Territory brand as a factor of region competitiveness (on the example of Penza region)

Journal: Path of Science: International Electronic Scientific Journal (Vol.2, No. 3)

Publication Date:

Authors : ; ; ; ;

Page : 2.47-2.58

Keywords : brand; brand of territories; the trademark; the competitiveness of the region; Penza region.;

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The article describes the brand of territory as a factor of the region competitiveness. The examples of territory brands from the world and Russian practice are analyzed. The possible options for the brand for Penza region are proposed.

Last modified: 2016-04-08 05:04:40