Consumer market segmentation according to domestic tourism product perceptionsJournal: Scientific review, Науковий огляд, Научное обозрение (Vol.24, No. 3)
Publication Date: 2016-04-18
Authors : PhD; Viktoria Kizyma;
Page : 5-9
Keywords : segmentation; positioning; tourist services; tourist enterprises;
Consumer segmentation according to domestic tourism and hotel products perceptions is proposed in the article. The consumer segmentation can be used for the tourist and hotel services in Ukraine to establish effective cooperation between producers and consumers of tourism and hotel services. Marketing effectiveness is determined depending on the motivation, individual needs and preferences of different consumers of tourism services.
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Last modified: 2016-06-04 04:37:56