PRINT MEDIA STRATEGIES AND DEVELOPMENT OF STUDENTS’ COMPETENCE IN READING

The study sought to investigate the influence of print media strategies (magazines and Novels) in determining the development of students’ reading competence in AkwaIbom State, Nigeria. An Expost-facto research design was adopted for the study. The population consisted of all the 7,467 senior secondary two students in Uyo senatorial district. A sample size of 1,190 students formed the sample size, which was selected through the simple random sampling technique (hart and draw). Two hypotheses were formulated to guide in the study. The research used two instruments for data collection which included a researcher-made four-Likert scale questionnaire called ‘Print Media Strategy Questionnaire” (PMSQ) and an adopted Reading Competence Test’ (RCT). Independent t-test was used as the statistical tool with a df of 1088 at 0.05 level of significance. The null hypotheses were rejected the findings revealed that students more exposed to print media strategies developed higher reading competencies.