Individual Investors in the Formation of the Resource Potential of the Stock Market of Ukraine

The aim of the article is to study the scale of the resource potential of individual investors and to determine the conditions for the withdrawal of financial resources at the disposal of private individuals in the national financial market, in particular its stock segment. It was found that the total amount of cash currency outside the banking institutions at the beginning of 2015 in dollar terms exceeded 92 billion, and the amount of funds withdrawn from the country over the past 10 years as a result of manipulation of the customs value of goods reached 115 billion US dollars. It is proved that the reduction of the share of M0 in the M1 aggregate to the world average will increase the bank's assets for at least 3 billion US dollars. Disclosed the main directions of investment activity of the population, summarized the results of international research of investment objectives and priorities that need to be taken into account in the development of investment proposals. In modern conditions to maximize the mobilization of funds in the economic bank and stock cycle the financial segments need to function as complementary, expanding the range of offers. The attention is focused on the behavioral aspects of individual investors.