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Examining Consumer Ethnocentrism And Consumer Animosity in Terms Of X, Y And Z Generations (Tüketici Etnosentrizmi ve Tüketici Husumetinin X,Y,Z Kuşakları Açısından İncelenmesi)


Publication Date:

Authors : ; ;

Page : 26-45

Keywords : Consumer Ethnocentrism; Consumer Animosity; Generations; Tüketici Etnosentrizmi; Tüketici Husumeti; Kuşaklar;

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The main aim of this study is to examine consumer ethnocentrism and consumer animosity in terms of X, Y and Z generations. In addition, our secondary aim is to examine the correlation between consumer ethnocentrism and consumer animosity. Analyses such as descriptive analysis, reliability analysis, factor analysis, correlation and One Way ANOVA analysis were utilized in this study. According to the findings of these analyses, it was obtained that ethnocentric tendencies of Turkish consumers differ from each others in terms of generations and generation X shows more ethnocentric tendencies compared to Y and Z generations. When we make a general assessment concerning Turkish consumers hostilities for Israeli products, general animosity is seen at most in X generation while war animosity and economic animosity was seen at most in Y generation. Generation Z has less hostile emotions toward Israel than the other two generations.

Last modified: 2016-05-04 06:14:38