AN EMPIRICAL ANALYSIS OF INTERNET SEARCH ENGINE AWARENESS, PREFERENCES AND SATISFACTION FOR INFORMATION RETRIEVAL: EVIDENCE FROM PUNE REGION

The present study is aimed at analyzing the awareness and preferences of internet search engine for information retrieval. The present study was carried out in Pune region with a sample size of 681 respondents from different parts of Pune region. The Respondents were selected as Research scholar, Academician and Students. A structured questionnaire was prepared to know the awareness, preferences and satisfaction of internet search engine. To satisfy the objectives of the study hypothesis were framed and tested with the help of Chai square test and one way Anova test. From the present study, it was concluded that the sample respondents selected for the study are aware of Internet and in particular Internet search engine irrespective of their gender and age. The result of this paper indicates that there is significant difference in the satisfaction among users with the preferred search engine and information. Further it also reveals that the rating pattern of different search engine is not similar among different users of the search engine selected for the study. The results obtained from different search engine are not same. Almost all the respondents were significantly used Google search engine for information retrieval purpose.