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A STUDY OF INDIA’S FAVOURITE INSTANT NOODLES ? A CASE STUDY MA G GI A PRODUCT OF NESTLE INDIA PVT. LTD

Journal: International Journal OF Engineering Sciences & Management Research (Vol.3, No. 5)

Publication Date:

Authors : ;

Page : 77-84

Keywords : Instant Noodles ? Ma g g i;

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Abstract

A renowned comfort snack, a common household item, perfect synonym for noodles recently lost its sheen and pride it held among the other entire noodles brand. The favorite of all age groups has started facing ban from government a uthorities all over India. This project is an attempt to analyze the truth behind the 'Taste bhi, Health bhi' commitment of the brand .

Last modified: 2016-05-11 17:58:31