QUALITY OF BANKING SERVICES FROM THE PERSPECTIVE OF THE POLISH CUSTOMERS

Each bank or any other company that wants to maintain a certain position on the market must find ways to convince the customer that only their services or goods are competitive. The key to success is to maintain the best quality of service. The main aim of this article is to characterize the quality of banking services on the Polish market. Data sources are the research and reports of many institutions connected with the banking sector. The best information technology in the bank, duly complied with prudential standards if sizable equity would have meant much less if the whole organism bank will not be set to promoting the quality and it will not be strategy focusing on its achievement. High maintenance costs and unfavorable customer interest, both deposits and loans -, according to customers are weaknesses of Polish banking. On the other hand, the main strengths of banks Poles include security, financial stability, and a large variety of offers. The studies many institutions confirm good results Polish banks in the dimension of trust and reputation. 87% of respondents claim that the choice of the bank was a good choice for them. Nine out of ten customers of the banks replied that in the past five years has not changed its bank. Services provided by banks in Poland are highly rated.