DEVELOPMENT OF MOBILE FINANCIAL SERVICES IN THAILAND

Thailand is seeing a rapid technology transformation to mobile broadband networks and the increased adoption of smart mobile devices. The increasing use of mobile broadband-enabled smartphones has changed consumer experiences and behaviors in many aspects of daily life, as well as creating new business opportunities and services. With spectrum licensing in mobile service and supportive telecommunications regulatory framework, the mobile industry will continue to grow and drive positive impacts on national economy. In Thailand, mobile banking enrollment rose steadily between 2010 and 2013. To accelerate adoption of mobile financial services and to ensure that they fulfil their promise, it is important to put in place supportive policies and regulations. Furthermore, the supportive policies will require collaboration between regulators and policy-makers in both financial and mobile communications industries.