SELECTION OF RETAIL STORE IN KINGDOM OF SAUDI ARABIA USING ANALYTIC HIERARCHY PROCESS (AHP)

Retailing store plays an important role in fulfilling the daily needs of customers/consumers. Retailing business has grown up in multi fold in la st decade because of the fruitful changes incorporated in the business model. The significant features like easiness and comfort in shopping under one roof has really played a great role in success of retailing store in western countries, however the same success has not been accrued in Asian countries wherein cost cutting mind set still plays a vital role in shopping. This moderate success of the retailing business is owing to the wide spectrum of selection criteria that customer/consumer is looking for which are meaningfully met by retail managers in a retail stores.