MARKETING STRATEGIES AND PRACTICES WITH REFERENCE TO SALT INDUSTRIES IN TAMIL NADU INDIA

The study surveyed 100 employees from salt industry of Tamil Nadu to identify the marketing strategy adopted in the state. It was found that the same marketing strategies which were adopted for India as a whole were adopted in the st ate as well. However, the strategies of competitive pricing of iodised salt was found to be working well with companies like Tata salt and Annapurna bagging the maximum market shares.