FACTORS AFFECTING THE ADOPTION OF INTERNET BANKING IN LEBANON

The purpose of this research is to examine the factors affecting the adoption of internet banking in Lebanon by using several variables which are taken from three different models, the Technology Acceptance Model (TAM), the Theory of Planned Behavior (TPB), and the Theory of Reasoned Action (TRA). These variables are intention, attitude, perceived behavioral control, trust, perceived usefulness, perceived ease of use, subjective norms. The results showed that that attitude has positive and significant impact on intention. Moreover, perceived behavioral has positive and significant impact on intention.