COMPETITIVE PRESSURE AND CUSTOMER SATISFACTION: BOON OR BANE

21 st Century is truly different in various aspects as compared to what it was previously. Businesses were run based on experience, manpower and money. This is not the case today, things have changed drastically, it’s not simply experience, manpower and money but you need to know technology well, you need to know your customer very well and not only that, but you also need to know what your competitor is doing. If you manage t o keep pace with all of these, you are successful. That’s the mantra for Business Excellence today.