ROLE OF EMOTIONS AND RELATIONSHIP IN MARKETING: A CASE STUDY

Professional corporates recognise importance of emotion as a powerful management tool for positive response from stake holders; including employees, business associates, clients and the consumers of the company’s produce. Marketing teams are occasionally bequeathed with the responsibility of winning confidence of all the stake holders, to find ways to create loyalty among employees and to expand customer base, transform them as gratified customers and perpetual buyers of the company’s product. Proficient managers apply emotional tools among employees and the stake holders for gaining their positive sentiments. While the significance of emotional implements in every arena of business is vital, this paper details author’s personal experiences of the impact made by emotional experiments in creation of a loyal team and gratified customers.