A STUDY ON RELIGIOUS TOURISM SERVICE QUALITY IN NAVAGRAHA TEMPLES, ERSTWHILE TANJORE DISTRICT

In the travel and tourism industry, people purchase travel and tour packages for different purposes: enjoyment, relaxation, education, sport, adventure, medical, pilgrimage, cultural, and social interaction, among others. When a trip does not meet the traveler’s expectations for the intended purpose, it certainly affects their satisfaction. Frequently, tourists’ dissatisfaction is a failure that can be attributed to the tourism service provider. Safety and Security, Hygiene, Accessibility, Transparency, Authenticity, Harmony, Tour operator, travel agents, or attraction managers, as providers of Religious Tourism Services, may fail to deliver on their promises. In relation to heritage tourism, the quality of services seem to be more intangible, sensitive, and more difficult to evaluate.