PARA VE KREDİ KARTINA İLİŞKİN TUTUMLARIN İNTERNET ÜZERİNDEN YAPILAN ALIŞVERİŞLE İLİŞKİSİ / RELATIONSHIP OF THE SHOPPING ON THE INTERNET AND ATTITUDES TOWARD THE MONEY AND CREDIT CARDS

The internet is being used as a means for shopping ever-increasingly. Attitudes toward money, attitudes toward credit card, perceived benefits and risks of online shopping and demographical variables are separately shown to affect online shopping behavior by previous research. However, the relationship between these factors altogether was not studied. This current study aims to examine the relationship between all factors for the first time. A positive relationship between Retention Dimension and income state was observed. A positive relationship between attitudes toward credit card and Power/Prestige Dimension along with Anxiety Dimension was observed. Attitudes toward credit card explain the variance in Perceived Benefits of Online Shopping scores. A non-linear relationship between educational status and Perceived Risks of Online Shopping was observed.