Depiction of Contemporary Media: Thematic Analysis of Pipili Live

Pipli Live, a 2010 movie of Aamir Khan Productions evoked exceptional response both from the audience and the critics. The reviewers either wrote eons in its praise or rubbished it as being superficial and lacking depth. The reviews appearing soon after the film’s release, concentrated not only on the quality of the film but also about the politics, the farmers and their problems. The media conveniently ignored the media. They never really spoke in depth about the way contemporary media scenario has been depicted in the film. This paper tries to look at this aspect of the film through the process of thematic analysis. It also brings to light the popular perception about media in the minds of the common man.