COMPARATIVE ANALYSIS OF WESTERN AND RUSSIAN APPROACHES TO THE DEFINITION OF CONTEMPORARY POLITICAL COMMUNICATION

The article examines the nature of political communication and describes the reasons for the selection of studies of this kind of communication in an independent scientific direction. Although the fundamental scholarly articles and the term "political communication" emerged in the late 1940s and early 1950s, there is still no single definition. In the paper compares Western and Russian approaches to the definition of political communication, showing their similarities and differences. On the basis of the conducted analysis, the author generates its definition of political communication.