THE STRATEGY OF CREATING SUSTAINABLE COMPETITIVE ADVANTAGE OF COMPANIES IN THE CONDITIONS OF GLOBALIZATION

Globalization of the world economy imposes the modern business strategy. Change is a permanent need, i.e., it is either to innovate or disappear from the economy scene. The strategy of company inclusion in the world market processes in globalization conditions is of the national interest and it is a common task and goal of a country and enterprises/companies. A company is a bearer of economy reintegration strategy into the world economic environment. It is a complex and responsible task, i.e., a process in which enterprises should build capacities for export ? create the market ambient.