CREATION AND DEVELOPMENT OF AN INTERNAL COMMUNICATIONS SYSTEM IN THE PUBLIC ADMINISTRATION

Internal communications are an important element and have a direct connection with the management of an organisation. About 60 % of the problems in the management of an organisation are due to poor communications. Communication in an organisation is associated with the transmission of certain knowledge about the nature and role of the organisation, implementing and maintaining motivation, organisational cohesion and sense of belonging, inspiring the development of know-how. This leads to increased confidence in the government, and it in turn affects productivity and motivation. In the transitional period or at a time of crisis, internal communications play a key role in the transmission of important messages, often preventing incorrect and damaging rumors. If people in the organisation are aware of the rules of communication in times of crisis, the organisation has a chance to minimize interpretations of what happened in the media