American Vs Iranian University Websites: A Critical Discourse Analysis of About Pages
Journal: JOURNAL OF SOCIAL SCIENCES RESEARCH (Vol.8, No. 3)Publication Date: 2015-09-15
Authors : Shabnam Mokhtarnia; Reza Ghafar- Samar;
Page : 1628-1640
Keywords : Institutional identity; Official websites; About pages; Colleges and universities;
Abstract
In today’s competitive world, official websites provide great venues for colleges and universities to express their institutional identity, “an abstract representation of the complexity of the whole organization” (Seidl 2005, p. 82) in order to leave an overriding impression on their potential clients and achieve institutional legitimacy and political power (DiMaggio & Powell, 1983).Thecombination of language and image areingredientsuniversity websites employ to promotetheir institutions and establish a distinct identity(e.g.,Anctil, 2008). Different sociocultural contexts, nonetheless, bear the potential to affect the way academic institutions represent their organizations on their official websites.This study, therefore,was an attempt to explore how top six Iranian and American universities used language to represent themselves on the About pages of their institutional websites. The resultsrevealed significant differences in the way these universities promoted themselves on their official partially related to larger socio-cultural forces functioning in their societies.
Other Latest Articles
- BUSINESS STUDENTS’ CAREER INTEREST IN ACCOUNTING PROFESSION: AN EXPLORATORY STUDY IN TURKEY
- The importance of Management Control Systems
- Retail Banking in the Contemporary Financial Environment
- PARENT-CHILD RELATIONSHIPS AFTER PARENTAL SEPARATION:
- Inexplicable Sex Differences in Homonegativity: A Proposed New Paradigm of Implicit Cognitive Systems
Last modified: 2016-07-05 19:36:48