Development of the concept of the festival of street arts as an instrument to enhance the attractiveness of the modern city

The article is devoted to the organisation and holding of festivals. Festival projects today are a way of formation and promotion of brands, attracting tourists, advertising goods and services, forming the image of the region, the city, transformation of the urban environment, drawing attention to various problems. The purpose of this research is to describe the features of the development and holding of the festival of street arts as an instrument to enhance the attractiveness of the modern city. The object of this research is the concept of the festival of street arts on the basis of the gallery "Sweater", which can be used as a practical guide to the implementation of the project, as well as the methodical basis for the development of social and cultural projects, such as festivals. The article reveals the concept of street art not only as a form of painting ? graffiti, but the art, born in the streets, and comprising street musicians, singers, actors, photographers and dancers. The concept of the festival, its functions and types have been disclosed, the possibility of the organisation of the festival on the basis of the gallery "Sweater" and organisational content for it have been also analysed. There has been created the concept of the event. All the stages of its organisation and implementation have been examined. Expected results of the "festival of street arts" have been determined, and the prospects for its further development have been outlined.