THE IMPLEMENTATION OF LANGUAGE GAME IN THE TITLES OF RUSSIAN PRESS

The article deals with the modern tendencies of usage of linguistic and extralinguistic strategies in the creation of expressive titles in Russian press. The author uses the titles of Russian newspapers: Argumenty i fakty, Rossiiskaya gazeta, Izvestiya for the period of 2014-2015. The author analyzes the material of newspapers, in which language game was used. Special attention is paid to the new aspect in word formation ? graphoderivation; its types and opportunities of their implementation in Russian newspapers are considered.